• Advertising Age, Wednesday, February 1, 2012 10:15 AM

Twitter will start rolling out more brand pages next week for some brands and partners who have already committed to spending at least $25,000 on its ad products, including promoted tweets and trends.

The messaging service unveiled its brand pages last month, launching with a group of 21 marketers including Coca-Cola, Disney, Nike and PepsiCo. Brand pages can be customized with large header images that advertisers can use to give greater visibility to their logo or other branded elements, which are often partially obscured by the timeline of tweets in the standard format. They can also be programmed to keep a particular tweet at the top of the timeline, which can auto-expand to reveal an embedded photo or video without the user taking action -- thus giving the page more visual impact.

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