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Best Buy Tries Dousing Fire With Gasoline

Best Buy CEO Brian Dunn confirmed reports that the electronics retailer would continue to shrink the footprint of its bricks-and-mortar stores. But a recent memo sent to employees says not to worry about those shuttered outlets because Best Buy is opening up new stores in China.

The memo regarding the closing of two stores — one in Arizona and another in Missouri — includes talking points and an FAQ about the current state and future outlook for the retailer. Example from the memo:

“Is this the beginning of more closings?

While we are closing this location, Best Buy has opened 106 stand-alone Best Buy Mobile stores this fiscal year with 22 more openings scheduled in February as well as 40-50 Five Star stores in China ...”

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