• Brand-e.biz, Monday, February 6, 2012 10:16 AM

Dang, I thought he was already one of the world's super-rich. Well, Facebook CEO Mark Zuckerberg is evidently set to become über rich if the company’s planned IPO goes well.  He will get a $30 billion share in the social network. He compares Facebook to the invention of the printing press. “Today, our society has reached another tipping point,” he says in a missive accompanying the IPO filing. “There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future.”

Is Zuckerberg to Facebook as Jobs was to brand Apple? Facebook’s prospective $100 billion valuation leans far more on those 850 million global citizens than it does in the worth of the CEO, and Facebook would certainly still very much be Facebook without him.

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