• Marketing Week, Tuesday, February 7, 2012 11:15 AM

British Airways will use social media to debut its London 2012 Olympic advertising campaign, including Google+.  The first ad, under the “To Fly. To Serve” tagline will debut on Facebook at 11 am on Feb. 9 and then Google+ shortly afterwards. It will make its UK television appearance that night.

The 60-second ad, called “The Race,” takes a light-hearted look at the build-up to the London 2012 Olympic and Paralympics Games through the eyes of a little girl. Her British bag is racing against luggage from other nations to make it to the arrival area first.

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