Media account turnover totaled $603 million in February compared to $499 million in January, according to the MAP Barometer. Year-to-date media account turnover is $1.102 billion compared to $2.310
billion for the same period last year. Twelve advertisers reassigned their media accounts in February, compared to 17 in January. The largest single media account to change hands in February was the
$170 million Bank of America assignment, which went from Starcom and Bozell to Deutsch and its sibling media agency, Magna Global.