- SEOmoz, Monday, February 13, 2012 1:23 PM
Brian Rauschenbach put together an ad copy worksheet template that marketers can use to develop new ad-copy ideas and best practices. He takes us through the process of effective A/B ad
testing and best practices. One example defines what it means to localize an ad by creating a "geo ad group," and picking a city to set the location. Rauschenbach suggests running only one ad against
what he calls the AdWords campaign, making it easier to test ads.
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