Starcom MediaVest Group promoted Scott Neslund, formerly managing director of SMG Canada, to the post of president, StarLink in Chicago, effective March 17. Reporting to Jack Klues, CEO of SMG
Worldwide, Neslund will partner with Ken Zasky, who has served as chief operating officer of StarLink since May 2001. Since Starcom Canada was re-launched as an independent brand, its billings
increased 53 percent, the Group won ten Agency of Record pitches in the past three years. According to Klues, SMG is bringing Neslund back to the U.S. to leverage his global expertise and new business
capabilities with media-only services company StarLink.