Around the Net
Mad Men Mad For Lin
- Advertising Age, Tuesday, February 21, 2012 11 AM
"We're talking a little bit of everything," Roger Montgomery, president of Montgomery Sports Group and Lin's agent, told CNBC Friday morning. "A variety of categories. All the big ones, small, intermediate ... everybody is interested in Jeremy Lin."
Can Montgomery's relatively small agency handle the business? Sources said that besides consumer brands sports-marketing firm IMG, the sports division of CAA and LRMR Marketing (backed by LeBron James) are interested.
