One school insists that the main way, if not the only way, the Internet will be accepted among the mainstream media by the advertising industry is by comparing apples to apples. That means after years of pitching metrics such as impressions and click-through rates (CTRs), interactive ad agencies and publishers would deploy only traditional metrics.
Gross Rating Points of Web Sites,
TV Shows and Magazines 2001/2002
|Adults||18-49 HH Income $75K+||268||187||282|
|Adults||25-54 HH Income $75+||284||211||287|
|Men||18-49 HH Income $75+||303||166||291|
|Women||18-49 HH Income $75+||228||214||378|