• by Wendy Davis  @wendyndavis, February 22, 2012

Are apps training people to opt in to data collection. Rachel Paqua, executive director, mobile for Organic proposes the answer is yes. "Location in mobile either is now, or will be, the tipping point for the industry," she says. She adds that mobile apps are "training people to opt in" every time the apps ask users for permission to detect their locations.