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'Vanity Fair,' Fashion Mags Lead Ad Page Increases

  • minonline, Wednesday, February 22, 2012 3:33 PM

Vanity Fair, which added 44.09 ad pages in its March issue (up from 2011), led the pack of hefty spring editions, the only general interest/celeb pub among four fashion magazines with the largest ad page gains: in descending order, Marie Claire (which added almost a third more pages from last year's March edition); W (its spring fashion issue);  InStyle; and Harper's Bazaar.

Though other reports put celeb mags on a downward trend, Vanity Fair's winning March issue was the one focused on Hollywood stars. Seems  the difference here is VF's more upscale feel than the typical celeb gossip pub. In fact, VF's VP/Publisher Edward Meniches "credits the increase 'to significant [growth] in all luxury sectors of the business,'" writes Greer Jonas.



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