• March 11, 2003

Dennis Publishing, publisher of Maxim, Stuff, Blender and The Week magazines, has announced a wide-ranging partnership with Montreal-based Airborne Entertainment, to distribute magazine content and branded applications to mobile phones. Initial release of Maxim SMS programs include Maxim Tricks of The Trade, Maxim By The Numbers, Maxim’s The Code, Maxim Sensitivity Shots and Maxim Datebook, while Blender gets will offer features such as Blender Best/Worst, Blender Bites and Blender Headlines. Games and content from Stuff and The Week will launch at a later date. “Maxim and Blender readers are in the perfect demographic,” says Airborne president Andy Nulman. Dennis has already offered such branded games, chimes and content in Europe and South Korea.