• March 13, 2003

Home & Garden Television said it has received 28.1 million entries in its franchise Dream Home Giveaway promotion, making it the biggest in its eight-year history. The entries, 95% of which were submitted online at HGTV.com, represent a 151% increase over the 11.2 million entries garnered in 2002. The promotion offers HGTV viewers the chance to win a $1-million dollar prize package featuring a custom-built, fully-furnished designer home near Mexico Beach, FL and a 2003 GMC Envoy XL. The giveaway was cross-promoted through the network's programming and online at HGTV.com, where visitors could register to win and take an online tour of the home. Since the announcement of the sweepstakes in late December, HGTV has claimed two consecutive months of record primetime and total day ratings, and Nielsen//NetRatings reports that traffic to HGTV.com more nearly tripled from the previous month, as the site logged more than 5.6 million unique visitors in January.