- SEO Book , Tuesday, February 28, 2012 12:36 PM
Eric Covino sits down with Jacob Puhl and Adam Zilko to talk about local search. The lengthy question-and-answer covers everything from consumer keyword research for local campaigns to rank
checking recommendations to debunking the local marketing unscalable argument. Zilko also runs down a few tips on starting a new local business and key milestones to consider, such as not cutting
corners and making sure to build scalable systems and campaigns.
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