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Why Marketers Need To Closely Watch In-App Search

  • eMarketer, Tuesday, February 28, 2012 12:36 PM

Will in-app purchases eventually bring the majority of revenue from smartphone applications? Analysts at one firm say yes. Marketers need to keep close tabs on in-app search, because it will contribute increasingly more to purchases through customer satisfaction and brand loyalty. Research firm eMarketer points to data from analytics company Localytics released in January, which found that 44% of mobile application users who made an in-app purchase did so after their tenth session in the app.

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