Commentary

Government, Family and Finance

Latest Nielsen//NetRatings Web Site Audience And Reach Measurements

Current Nielsen//NetRatings data show Treasury outpulls Defense, eBay smothers other Home’n Fashion sites, Disney and Cartoons beat out Health, and Finance & Investment beat them all in the last two weeks of February.

Top 10 Government & Nonprofit Sites
 Unique Audience (000)Active Reach (%)
U.S. Dept. of the Treasury2,0132.39
U.S. Dept. of Defense1,3261.57
U.S. Dept. of Health & Human Services1,2151.44
U.S. Dept. of Commerce1,1451.36
California7100.84
U.S. Dept. of the Interior6510.77
U.S. Legislative Branch6360.75
U.S. National Aeronautics & Space Admin6330.75
State of Ohio4520.54
U.S. Dept. of Justice3430.41
Top 10 Home’n Fashion Sites
Unique Audience (000)Active Reach (%)
eBay Home2,1532.55
Realtor.com9661.15
Kraft Foods9211.09
Food Network9141.08
MSN House & Home7920.94
JC Penney7830.93
HGTV6570.78
Homestore5670.67
Lowe's5650.67
AOL House & Home5490.65
Source: Nielsen//NetRatings
Week ending Mar. 2, 2003
US, Home

Top 10 Family & Lifestyles Sites
Unique Audience (000)Active Reach (%)
Disney Online2,6523.11
AOL Health1,1851.39
Cartoon Network1,1071.3
Match.com1,1061.3
WebMD9741.14
Yahoo! Personals8491
AOL Kids Only8180.96
Ancestry.com8100.95
eDiets.com8050.94
iVillage Astrology.com8010.94
Top 10 Finance/Insurance/Investment Sites
 Unique Audience (000)Active Reach (%)
MSN Money2,8743.37
Paypal2,4772.91
AOL Personal Finance2,1552.53
Bank of America2,0152.36
Yahoo! Finance1,9292.26
Wells Fargo1,6951.99
intuit.com1,6621.95
Capital One1,4941.75
Citibank1,3301.56
CNNMoney1,2171.43
Source: Nielsen//NetRatings
Week ending Feb. 23, 2003
US, Home
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About the Author

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.