Branded Gaming Apps, The Cure for Microsoft - Axe - Weekend Game Studio by Weekend Game Studio

  • by , February 29, 2012


The Cure app represents a new medium for social games originally created in HTML5 and designed to play within the Hotmail inbox platform. The missions, items, and characters were created for the original sponsors, AXE and Microsoft MSN, and mostly aimed at the Hispanic market. The game’s cross-marketing campaigns leverage social networks, such as Facebook, by drawing on "Likes" to help characters regain energy on the AXE Facebook page. When signed in through a Windows Live ID, Microsoft can follow users across Microsoft services from Hotmail to Messenger to Xbox LIVE.

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