Online Marketing Excellence by Industry Sector and Websites Beverage (alcoholic and non-alcoholic), Love That Game Giveaway

To leverage sales via Dr Pepper’s College Football Sponsorship at Popeyes this fall, a campaign embraced game play. The “Love That Game Giveaway” featured a peel-and-reveal sticker on a cup with a code fans could use as a 30% off coupon. It also let then download the Popeyes app and earn game plays and sweepstakes entries — with a $15,000+ grand prize. The promo hit 228,000 registrations and significantly increased sales for Dr Pepper — leading to a new record for 2020.

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