Welcome to the “dark side” on a mobile device. Lipton Brisk partnered with the iconic brand, Star Wars, to introduce the multimedia advertising and marketing campaign, "Uncap the App". The Brisksaber game is a mobile application running on both iOS and Android platforms. It allows users to fight with lightsabers against iconic Star Wars characters, such as Yoda, Darth Maul, Darth Vader, and Obi-Wan Kenobi, as well as compete with other players for top score on leader boards in Facebook. The game features 3-D graphics, the Star Wars soundtrack, and authentic sound effects.