Commentary

Business Media: Atlantic Magazine Digital Edition for Atlantic Magazine by RareWire

  • by , February 29, 2012

TheAtlanticTheAtlantic

Many print consumers like the deep-content approach when it comes to magazine apps. The Atlantic app has 10 feeds of content, as well as standard stuff like individual issue purchases; however, this isn't a usual app because one can access content even when offline. Being able to multitask on your mobile device, integrate with third-party vendors that distribute ads, as well as key analytics usage is also helpful to those business partners.

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