Commentary

Consumer Magazines/Newspapers: The Daily for News Corp. by The Daily

  • by , February 29, 2012

The DailyThe Daily

Combining print, the Web, and broadcast, The Daily app mixes images, text, video, and infographics to package information specifically for tablet readers. Each day, The Daily produces more than 100 pages of original content; sections include news, business, gossip, opinion, arts, games, and sports. The app offers interactive features like charts, infographics, and in-app commenting—including audio comments. Users can save articles to read later. In 2011, The Daily was the third highest-grossing app on the iTunes store, after Angry Birds and The Smurfs. On average, readers spend 30 minutes a day, four days a week, in the app.

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