Commentary

Marketing/Branding/Advertising: Yellowpages by SuperMedia for Brand by SuperMedia

  • by , February 29, 2012

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“Let your fingers do the spinning” might be an apt tag line for this handy Yellow Pages offering. The app’s signature feature is a virtual wheel that users can spin to find local information like restaurants, bars, movie listings, and retailers, along with many more subcategories. Other innovations include voice-activated search, an Augmented Reality viewer to overlay data on your surroundings, and predictive search capability. The app also offers tips from Foursquare, and integration with Twitter and Facebook.

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