• by admin , February 29, 2012

The rap on gift cards is that they don’t always get used. Wrapp’s solution is an app that lets people send, and contribute to, digital gift cards for Facebook friends via mobile devices or the Web. Just launching this quarter in the U.S., the app from the Sweden-based company of the same name aims to make digital gift cards as ubiquitous as “Happy Birthday” greetings on Facebook. With its streamlined design and social approach, it’s off to a strong start.