• by admin , February 29, 2012

Brunner’s Time 2 Brush app for Aquafresh rises above its competition in terms of branding. From the opening load screen in which an animated Aquafresh logo appears, users are constantly being presented with Aquafresh messaging and imagery. From the app’s main character, Nurdle, who is a glob of toothpaste in the fashion of the instantly recognizable Aquafresh red, white, and blue pattern. While the app does not break entirely new grounds, its best features are found in the easy-to-use UI, high-quality animations, and overall fun of use.