Commentary

Sports: Rut Reporters for Bonnier Corp. by Field & Stream

  • by , February 29, 2012

Field & StreamField & Stream

The best sports apps are the ones you didn't know you needed until after you downloaded them—and for deer hunters, that was the appeal of Field & Stream's Rut Reporters. It served as an electronic hub for deer activity, connecting users with their regional peers (each whitetail region in the U.S. is represented). Hunters lavished particular praise on the Rut Phase Heat Map, which tracks deer behavior in real time. In terms of apps targeting one specific community of sports enthusiasts, few captured the imagination, and conveyed actionable information, like Rut Reporters did.

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