Part of natural search engine rankings requires sites to become an authority on a particular supject. Sam Noble tells us how to organize, promote and market a meetup group. He explains how to find a venue, decide on a topic, locate a speaker, find a sponsor, schedule meetings, and promote the event. It may seem obvious, but a simple checklist can help to prevent any slip-ups and ensure a successful event. The learnings come from his own experience of setting up a meetup group in January.