For the first time, Facebook Timeline is now live for some brands that use Pages. What does that mean for marketers? “Much like with profiles, the new platform has the potential for real design beauty, but with the added bonus of multiple publicly-known storylines and angles to draw from,” Mashable reports. Timeline’s cover photo is the perfect place to display a big logo, product or brand personality, while the timeline itself can highlight a brand’s story and identity.
Facebook is also introducing new admin capabilities, including the ability to post selected pieces of content for seven days, Mashable notes. According to Timeline product manager Sam Lessin, Timeline for profiles was designed to make Facebook a better medium for individuals to tell the stories that create their identities, and the philosophy for brands is no different. Organizations have identities too,” Lessin told Mashable.
Brands can also highlight specific milestones -- from a product launch to a major acquisition -- by starring them so they appear double-wide. “The goal is to make Pages more engaging and more social,” Gokul Rajaram, Facebook’s product director for ads, told Mashable.