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Chart The Crash Of Print Ads In One Look
- The Atlantics, Thursday, March 1, 2012 3:33 PM
A discouraging sight, the line that swoops ever downward in this chart tracking 60 year-plus of print newspaper advertising revenue. The U.S. newsaper industry is now at a comparative low of $20 billion, despite being "built to support $50 billion to $60 billion in total advertising, with the kind of staffs that a $50 billion industry can abide," writes Derek Thompson.
More analysis here, plus another handy chart showing how circulation for the biggest U.S. newspapers has generally declined, too.
