Around the Net
The Building Blocks Of Landing Pages
- KISSmetrics, Friday, March 2, 2012 2:35 PM
Marketers can group elements of landing pages into blocks that aid in the process of creating a perfect page. The six blocks used as a template contain a main headline, hero shot, data collection, call to action, benefits, and safety net. The template takes us through the process of creating the page, what should appear in each building block and how the elements fit together. It's a reminder of the days when desktop publishing first emerged in the 1980s.
