Around the Net
Debunking Paid-Search Outsource Myths
- ClickZ, Friday, March 2, 2012 2:13 PM
Marketers planning paid-search campaigns might waver on whether to outsource projects or keep them running in-house. Kevin Lee gives us a list of excuses that marketers might use to keep project in-house, but in reality many already outsource most of the tasks. Do these sound familiar? Search marketing is our company's core competency. Or a horrid experience with our last agency will prevent us from outsourcing again. He looks at some myths about outsourcing that in reality can become big benefits.
