With Roger Federer, Andy Roddick, Maria Sharapova and Caroline Wozniacki on the program, such companies as Delta, Mercedes, Rolex and title sponsor BNP Paribas plan to make quite a racket tonight
at Madison Square Garden.
And also in this issue, John McEnroe, now a leading spokesman for the growth of tennis in the U.S., opines in a Q&A with Barry Janoff about Federer, Wozniacki
and why marketing the sport needs a major boost.
Read the whole story at NY Sports Journalism »