Produce volume sales may be down overall, but customers continue to embrace organic and value-added produce categories. For the fourth quarter of 2011, organic produce “posted double-digit
dollar growth and positive volume growth,” compared to the fourth quarter of 2010, according to FreshFacts on Retail, a quarterly report published by the United Fresh Foundation in partnership
with Nielson Perishables Group and sponsored by Del Monte Fresh Produce.
The report also noted that organic apples were the most purchased organic fruit, with volume and dollar sales
increasing 24%. For the vegetable category, organic packaged salad held the top spot with a 13% increase in dollar and volume sales.
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