- PPC Hero, Tuesday, March 6, 2012 2:34 PM
Updates in Microsoft adCenter make daily account management easier, according to Shirin Miller. She runs through tweaks in features, such as location extension, browser updates, gender-age
targeting, adCenter desktop updates, negative keywords, and global targeting. For example, she expects that by mid-March, negative keywords set at ad group and campaign group levels will combine,
making the functions more similar to Google's AdWords.
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