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Should Search Marketers Learn Pinterest?

Francesca James says yes. She tells us Pinterest has more than 10.4 million registered members, with about "20.8 million potential eyes on your pinboards." There are some important points to consider when it comes to posting content and topics. While there's no official business section on the site, marketers can connect not only existing customers, but potential as well. James provides some ideas on how to create followers and attention through pins and boards. Interesting to note that Microsoft FUSE Labs created something that slightly resembles Pinterest through Montage.

Read the whole story at Microsoft Advertising Blog »

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