Consumers have rented more than 2 billion DVDs and games from Redbox, and the company is returning the favor by offering free rentals this Thursday, via a promotional code to be obtained on the brand’s Facebook page.
“We've always known how much America loves easy, affordable entertainment, and today we can prove it two billion times over,” said Scott Di Valerio, chief financial officer of Coinstar, Inc. and interim president of Redbox, in a release. “Just 18 months ago, we rented our one billionth DVD and we couldn’t be more excited to celebrate this remarkable second rental milestone with our customers.”