Coors Light Iced Tea will be the first of several new beer products from Molson Coors Brewing Co. aimed at gaining a greater share of
the beer market.
Molson executives said during a meeting with analysts that the new products should help spur sales so the company can put
less reliance on cost-cutting to drive its profit. The brewer also hopes to win back consumers who have made the switch to wine and other alcoholic
beverages, according to Reuters. The new Coors Light Iced Tea will hit store shelves first in Canada, where consumers are interested in flavored beers. They did not rule out bringing the product into
the United States market as well. Other new products will include Carling Zest, a limited-time-only beer with citrus flavors, and an autumn-inspired Leinenkugels beer, the news outlet reported.
Molson Coors is also ramping up its craft beer offerings through its Tenth and Blake unit. Specifically, executives said its new Batch 19 is performing better than expected. Additional rollouts are
slated in April, and the craft beer is on target to be available in 40 U.S. markets by the fall.
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