Facebook on Monday announced a new group of timeline apps from brands, including Foursquare, Nike, The Onion, Vevo, Fandango and Viddy. In the two months since Facebook opened up Timeline to a wider group of marketers and publishers, nearly 3,000 have created apps. For at least some sites, the move has led to big audience gains. Pinterest, for example, has increased its daily active Facebook user base by 60%, while Goodreads has seen its daily traffic grow 77%.
Here’s what brands are doing with latest batch of timeline apps:
Foursquare: People can now add their Foursquare check-ins to their timelines and maps, share their badges and see the top places they've checked into.
Nike: The Nike+ FuelBand is becoming more social through a series of Facebook integrations. As of last week, people can use the Nike FuelBand iPhone app to find friends and see a leader board of how much Fuel they've earned versus their friends. Soon, people will be able to post their achievements and milestones directly to their timeline.
The Onion: People can now log into TheOnion.com with their Facebook account to add Onion content directly to their timeline and share articles and videos as they read and watch. Friends can discover articles in News Feed, and get personalized recommendations on TheOnion.com, making "America's finest news source" more social.