ESPN is running a platform-wide promotion during the X Games later this month. The action sports event will be broadcast on ESPN, ESPN2 and ABC from Aug. 16-21. Each hour during the telecast of X
Games IX, a code word will be revealed with a graphic on the screen. Promotional spots will alert viewers to "stay tuned" for their chance to win and then must log onto www.expn.com with the correct
code word to win the first tier of prizes. The highest level of prizes include a private jet trip to Los Angeles to watch the final day of the X Games competition, a new car, a chance to meet Tony
Hawk and other prizes.