• Forbes, Friday, March 16, 2012 10:30 AM

Chevrolet has been down at SXSW showing vehicles and putting an ear to the ground. The automaker has the big stage there as official auto. Chris Perry, Chevrolet’s VP of global marketing, talks here about the brand's sponsorship of the music, film and interactive festival in Austin, Tex. 

Perry discusses how its sponsorship at SXSW has helped his team learn more about what the newest generation of car buyers really wants. “We’ve learned a lot over our three-year engagement and it’s all about relationship-building. We are there to listen and engage.”

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