- AdAge, Friday, March 16, 2012 10:30 AM
PepsiCo has shifted creative duties for its Quaker portfolio of foods and snacks to Omnicom Group's EnergyBBDO.
The move, which came
without a review, will shift the business handled by BBDO sibling Juniper Park in Toronto to Energy BBDO, the Chicago office of the BBDO global network.
In January Quaker hired Justin Lambeth, a former Frito-Lay VP, to be CMO. Juniper Park had also lost PepsiCo's Frito-Lay Sun Chips and Lay's brands to Energy BBDO.
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