• Adweek, Friday, March 16, 2012 10:30 AM

Deutsch, the AOR for the National Milk Processor Board, felt it was time to expand beyond a demographic focus to the times of day to drink milk, with an Hispanic angle—it stars the Mexican- American actress Salma Hayek and is running in English and Spanish on TV, in print and online.

Hayek was perfect for the role, said Greg DiNoto, chief creative officer at Deutsch. "First, she's a great comedic actress with incredible timing and the ability to pop through the screen in key moments. Second, she's accessible. Despite [her] being incredibly beautiful, people feel she's real and could be a proxy for them as moms. And she's kind of spicy and fun, and she's got a magnetism that transcends a straight-up comedic approach." 

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