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How Search Marketing Could Help Save U.S. Postal Service

Kenneth C. Wisnefski has a plan to save the U.S. Postal Service. Given the reputation of the government agency, perhaps it should start a marketing arm, he wrote in a post. Making his point, he refers readers to a report from Borrell Associates suggesting that this year, e-mail marketing will represent 17.4%, search engine marketing 15.1%, and social media marketing 13.7% of online advertising expenditures by businesses.

Read the whole story at The Washington Post »

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