Magazines Continue Positive Trend In JuneTotal magazine advertising revenue for the month of June increased 8.5% compared to June of last year according to Publishers Information Bureau
(PIB). Ad pages for June were down 3.2% from last year. Year-to-date, advertising revenue closed up 9.9%, and ad pages were up 1.8% from last year.
June 2003 vs. June 2002
Seven of the
12 major advertising categories experienced growth in ad revenue over June 2002, while four of 12 recorded ad page growth. Automotive, Apparel & Accessories, Home Furnishings & Supplies and Technology
saw increases in both revenue and pages in June 2003. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.)
| 2003 DOLLARS | %CHG 6/02-6/03 | 2003 PAGES | % CHG 6/02-6/03 |
| AUTOMOTIVE | $221,427,148 | 25.2% | 2,313.1 | 19.9% |
| TOILETRIES & COSMETICS | $174,458,987 | 7.6% | 1,781.7 | -1.3% |
| DRUGS & REMEDIES | $156,620,696 | 20.8% | 1,434.7 | 8.6% |
| HOME FURNISHINGS & SUPPLIES | $154,741,258 | 24.5% | 1,577.5 | 9.9% |
| FOOD & FOOD PRODUCTS | $122,103,768 | -0.7% | 991.0 | -5.3% |
| TECHNOLOGY | $107,567,571 | 21.1% | 1,264.9 | 5.4% |
| MEDIA & ADVERTISING | $93,523,578 | 10.3% | 950.6 | -4.5% |
| DIRECT RESPONSE COMPANIES | $79,039,037 | -7.4% | 1,304.0 | -9.6% |
| APPAREL & ACCESSORIES | $71,653,895 | 1.3% | 1,166.0 | -20.0% |
| FINANCIAL, INSURANCE & REAL ESTATE | $65,570,124 | -23.9% | 816.7 | -23.3% |
| RETAIL | $56,669,574 | -6.6% | 734.6 | -23.6% |
| PUBLIC TRANSPORTATION, HOTELS & RESORTS | $51,096,613 | -16.9% | 937.1 | -18.4% |
Source: Publishers Information Bureau
January - June 2003 vs. January
- June 2002
Nine of the 12 major advertising categories sustained dollar gains for the year-to-date comparison, while five of 12 saw growth in ad pages. Ad page and revenue increases were seen
in Apparel & Accessories, Automotive, Drugs & Remedies, Home Furnishings & Supplies and Toiletries & Cosmetics.
| 2003 DOLLARS | %CHG 6/02-6/03 | 2003 PAGES | % CHG 6/02-6/03
|
| AUTOMOTIVE | $1,014,422,879 | 25.8% | 11,051.6 | 22.2%
|
| DRUGS & REMEDIES | 885,150,732 | 22.9 | 8,207.3 | 17.1% |
| TOILETRIES & COSMETICS | 812,093,778 | 12.8 | 8,470.6 | 6.6% |
| HOME FURNISHINGS & SUPPLIES | 720,565,523 | 22.5 | 7,895.4 | 11.9%
|
| FOOD & FOOD PRODUCTS | 688,448,996 | 2.0 | 5,245.6 | -3.2%
|
| APPAREL & ACCESSORIES | 585,293,261 | 13.5 | 10,103.3 | 2.1%
|
| DIRECT RESPONSE COMPANIES | 557,525,734 | -1.5 | 8,665.8 | -7.0% |
| TECHNOLOGY | 515,594,672 | 4.1 | 6,365.9 | -2.1% |
| MEDIA & ADVERTISING | 506,703,508 | 4.7 | 5,423.2 | -1.3% |
| RETAIL | 414,681,892 | 6.5 | 6,337.6 | -1.2% |
| FINANCIAL, INSURANCE & REAL ESTATE | 384,745,430 | -7.6 | 4,823.7 | -10.8% |
| PUBLIC TRANSPORTATION, HOTELS & RESORTS | 364,076,016 | -0.5 | 6,736.2 | -6.2% |
Source: Publishers Information Bureau
"It's encouraging to see sustained
revenue growth for several of the major categories in June," stated Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, MPA. "Automotive, up for the past 12 months, remains the
strongest category, with significant contributions by the big three American car manufacturers and several leading imports. Technology repeated last month's positive trend, thanks in part to increased
spending by software, hardware and telecommunications companies. The softening in ad pages reflects the uncertain economic environment, as it is driven by economically sensitive categories such as
Public Transportation, Hotels & Resorts; Retail; and Financial, Insurance and Real Estate."
You can find out more here.