• by admin , March 21, 2012

The Experience Stations, seven-foot tall kiosks featuring seventy-inch high definition screens and several immersive technologies, allow brands to connect with consumers. Passersby who stop at the stations find the ability to interact with the content through gestures similar to Microsoft's Kinect technology. The stations offer multi-touch screens and near field communication capabilities allowing consumers with NFC-enabled mobile phones to conduct transactions. The stations use the Intel Audience Impression Metrics Suite to measure and analyze time spent interacting with advertisements. The software can determine age and gender. They also offer real-time monitoring technology to gauge the performance of campaigns and detect abnormalities.