BVK/Meka has tapped Nereyda Lago as media director in its Miami office, a post in which she will oversee all media planning and buying for the general and U.S. Hispanic markets. Recently the senior
media planner/buyer at BBDO's Miami outpost, Lago boasts 28 years of marketing experience in the U.S., Latin America and Caribbean markets. "With her leading the media department, the agency will
continue to move forward, especially in the rapidly growing U.S. Hispanic market," said BVK/Meka chairman and chief executive officer Herman Echevarria in a press release. Lago's previous media
clients include Visa, Federal Express, Heineken and ESPN.