• by admin , March 23, 2012

Meijer, a Grand Rapids, Mich.-based retailer, worked with several companies to connected search engine marketing with outdoor messaging on digital billboards. The retailer had help from partners to determine through local search queries the messages to post on outdoor signs. If residents on the east side of town looked for deals on bread online, the closest digital billboards served up information on where to buy the bread. If locals on the west side looked for umbrellas, the nearby boards served up information on umbrella. The products advertised were selected based on the online popularity of products within a specific area.