• by admin , March 23, 2012

The Game of Thrones' campaign brought to life the HBO series through a high-definition 3D projection that recreated the world of Westeros, a 300-mile long and 700-foot high ice wall. The campaign displayed a 27 minutes a static visual, ending it with a 3-minute trailer, complete with soundtrack from the fantasy kingdom. The Los Angeles-based campaign delivered about 115,000,000 impressions in six weeks by recreating the signature Iron Throne made of 100 swords. Pedi-cabs made to look like mobile Iron Thrones, and a food truck offering a taste of the fantasy. The campaign garnered 1,343 Facebook Likes, 141 comments, and 244 Shares.