• by admin , March 23, 2012

Pearl Media, Patrón Tequila and The Richards Group created a live artist experience -- "Simply Perfect" -- where about 30 up-and-coming artists created original artwork inspired by their personal interpretation with Patrón in New York's Soho; Hollywood; Chicago's Gold Coast; and San Francisco's Union Square. Each location, wrapped in branded vinyl, featured a live artist studio visible to street pedestrians, complete with digital display in one window that ran looped content of artists hard at work. QR Codes were integrated to drive traffic to the online auction site where consumers could bid on the completed artwork. The artwork was auctioned from a branded Web site.