• by admin , March 23, 2012

Scion wanted to create an experience for visitors to their auto show and launched the Scion Surface Experience. It's a multi-touch campaign using a deck of eight unique collectible trading cards that interacts with the touch-based Microsoft Surface. When a card is placed on the surface, the table reveals photos, video content, regional sales info, and localized events. Flipping the cards trigger the playing of a beat, bass or vocal to a song from one of Scion’s sponsored artists. Placing all eight cards on the Surface simultaneously plays the complete song. Spinning each card allows the guest to mix the song in real time.