• by admin , March 23, 2012

As comes spring, so too comes allergy season… and the pressure on brands like Claritin to protect its market share against a host of competitors. To this end, Claritin partnered with The Wall Street Journal to add a localized pollen count - complete with a green/yellow/red color scheme to signify the severity of the threat - to the time/weather infobox in the upper right-hand corner of the venerable paper's web site. Unlike many data-smart campaigns, however, it added a geotagging component, which pointed would-be sneezers towards the closest retail pharmacy selling the particular Claritin product.